The 76ers will be easier to watch next season, no matter how much Philadelphia improves the product on the court. The new Sixers ownership announced that single game ticket prices will be cut in half for 9,000 seats at the Wells Fargo Center at an introductory press conference on Tuesday.
It's hard to think of better news for Sixers fans given that discussing the team and NBA lockout were off limits because of the ongoing labor negotiations. Chief executive officer Adam Aron had the details about the new ticket prices, via CSN Philly:
"I’m announcing today that going forward, we are slashing – and I mean slashing – ticket prices on individual game tickets on just under 9,000 seats at the Wells Fargo Center for each and every Sixers home game," Aron said. "Indeed on thousands of seats each night, our ticket prices will be cut by 50 percent or more. This is not a sale or a promotion. These are our new ticket prices."
To be clear, these cuts are for individual tickets, not season tickets. Aron said tickets in the lower bowl of the arena will go for as low as $29 – last season the cheapest lower bowl ticket was $54. That’s a 46 percent decrease. What’s more, a center court ticket in the eighth row of the mezzanine bowl will cost $20, down from $45 last season – a 56 percent cut.
The Sixers ranked 25th in the NBA in home attendance last season. But lower ticket prices could do as much to boost attendance as quality basketball for a promising young team that snuck into the playoffs last season under the direction of first-year head coach Doug Collins.
Think people are more interested in basketball than cheap stuff? I invite you to pay closer attention the next time you witness a T-Shirt toss at the arena.