I want you to consider, for a moment, what historians will someday think as they’re combing through the archives and discover that Jayson Werth was discussed (and paid!) as if he were some sort of superstar. Here’s Scott Boras on Werth’s impact for the Nationals:
So, in addition to growing for the player’s performance, the brand in Washington is now a different brand. It is now an acknowledged brand. Their fans know it. Other players know it. And it provides a brand value to the franchise that did not exist prior to Jayson Werth signing.
Sometimes it’s disheartening to think about Boras wasting his talents as an agent, when he could instead be working for the State Department, convincing poor countries to sign distinctly unfavorable trade agreements that would make my sneakers cheaper.