Super Bowl Commercials 2011: Video And Analysis Of Sunday's Ads

As we grow closer to Super Bowl Sunday, we also grow closer to the only time of year in which we actually look forward to advertisements. Sometimes they're predictable, and sometimes they're ill-advised, but once in a while, we come across a commercial that, were it stripped of its agenda of advertisement, would rightly be considered art.

Commercials are the Twitter of cinema -- reduced to 30 to 60 seconds, a premium is placed on brevity, and there is no room or desire for clutter. Everything must be streamlined. As long as you don't mind being pitched to, you can think of Super Bowl XLV as a football game interspersed by brief, stay-at-home film festivals. (By the way. for video of Super Bowl commercials from years past, check out our story here.)

We've already seen a few commercials that will officially air for the first time on Sunday. Be sure to stay tuned to this StoryStream all weekend, where we'll be posting video and commentary on as many ads as we can get our hands on. Until then, here is a working Super Bowl commercial schedule, as reported by SportsBusiness Daily:

First quarter
- Bud Light (2)
- Chevrolet (2)
- Audi A8
- GoDaddy
- Hyundai Elantra
- Kia Optima
- NFL (draft coverage)
- Lipton Brisk Iced Tea

Second quarter
- Budweiser
- BMW (2)
- Bridgestone
- Carmax
- Coca-Cola
- Chevy (2)
- Motorola Xoom
- Film: Transformers: Dark of the Moon
- Film: Super 8
- Film: Thor
- Film: Captain America: The First Avenger
- Teleflora
- Volkswagen Passat

Third quarter
- Stella Artois
- Best Buy
- Mini Cooper
- Carmax
- Coca-Cola
- Film: Pirates of the Caribbean: On Stranger Tides
- E*Trade
- Groupon
- HomeAway
- Hyundai Elantra
- Snickers

Fourth quarter
- Bud Light
- Bridgestone
- Chevrolet
- GoDaddy
- Hyundai Sonata
- Mercedes-Benz
- NFL draft coverage
- Film: Rango
- Film: Limitless
- Film: Rio
- Film: Cowboys and Aliens
- Skechers
- Volkswagen Beetle

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