Mars Extends M&Ms Sponsorship Deal With Joe Gibbs Racing, Kyle Busch

Kyle Busch is going to be the M&Ms driver for the foreseeable future.

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M&Ms’ parent company, Mars Inc., announced Thursday it was extending its sponsorship deal with Joe Gibbs Racing for multiple years.

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Mars said it would maintain its current level of sponsorship at JGR as part of the renewal.

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That’s obviously good news for Busch and JGR, but also for NASCAR. The sport had been hit hard by sponsor defections in a difficult economy over the last couple years, and a major sponsor like Mars announcing a renewal is a positive for NASCAR.

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