Almost immediately after Shaquille O'Neal announced his retirement, the attention turned to what's next. Shaq has always been an engaging personality, building his brand by carefully presenting a happy-go-lucky, media-friendly face. He's got humor, can draw in fans and is a ready-made television personality. It was only a matter of time before he took up a broadcasting career, much like Charles Barkley has done.
On Saturday, CNBC's Darren Rovell reported Shaq will join Turner, presumably in some kind of broadcasting/analysis role.
BREAKING NEWS: Sources have confirmed that @SHAQ has agreed in principle to join Turner
For NBA fans and casual observers, this is the perfect marriage. Putting Shaq together with Barkley has the makings of something special, and should have fans excited for what Turner comes up with. The Turner analysts, including Barkley, Kenny Smith and Chris Webber, have an interesting dynamic that creates some great television. The back-and-forth that's developed is already entertaining, and adding Shaq the the mix takes it to another level.
While we don't yet know what Shaq will be doing, at least we know where he's heading. It's a great move for Turner and a great move for Shaq, who seems like the type of personality destined for broadcasting success.
For more on Shaq's new career, stay with this StoryStream.