Hyundai has purchased several chunks of air time during the 2012 Super Bowl. Their first commercial of the game is an ambitious, yet simple, effort that leans on one of the very most familiar songs throughout popular culture: the "Rocky" theme. And at the party this author is currently attending, people are still humming the theme 10 minutes after the fact.
And now you're humming it. Right now. All in all, a respectable advertising effort. In the fake-wacky, hyper-accessible world of Super Bowl commercials, one in which I've been trapped for the last few days, you eventually come to appreciate a well-executed, simple idea. STOP HUMMING! STOP IT RIGHT NOW!