Coca-Cola has purchased a full 60-second block for its Super Bowl commercial, which, as in previous years, features polar bears attempting to drink Coke and being very bad at it. Here's video of the spot:
I'm sorry. Yes, I know these polar bears are terribly cute and all that, but I think this commercial begs to be deconstructed. Why are the majority of the bears hanging out on the plot of snow in the middle of the ice, even the cave clearly has a television and ample seating area? Is this one of those lame Super Bowl parties in which almost no one is actually watching the Super Bowl? And there are bears? God, I hate those parties. I always get so bored and mauled.
Need more? Check out our full list of Super Bowl 2012 ads and all of our Super Bowl XLVI coverage.
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