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Someone in Philadelphia is using LeBron James' image to sell heroin. This probably isn't something the reigning NBA MVP wants happening.
This is like the world's worst Breaking Bad rip-off, but it's still fairly clever. Kudos to that illicit drug dealer for thinking outside of the box. This is also some pretty perfect synergy, since by all accounts heroin is pretty mind-blowing at first but then eventually puts you to sleep.