#Lookit

First rule of ESPN: Always talk about Tim Tebow

Debby Wong-US PRESSWIRE - Presswire

ESPN's coverage of Tim Tebow is round-the-clock. It will probably stay that way.

It seems like ESPN covers Tim Tebow a lot. Like, really a lot. It's apparently not an accident. It's more one of those whatchamacallit "by-design"-type scenarios.

John Koblin of Deadspin brings us a transcript of former ESPN radio show host Dan Gottlieb, who did an exit interview on The Dan Patrick Show on Wednesday. He claims that the four-letter higher-ups were fairly specific re: Tebow coverage.

I was told specifically, 'You can't talk enough Tebow.' I would jokingly throw it into a segment. 'I gotta find 15 seconds here to talk about Tebow, all right let's move on and talk about Major League Baseball.'

[...]

Is it ridiculous how much you have to talk about Tebow? Yeah! But for whatever reason people can't get enough of that story, and they kind of stoke the fire—that's kind of what ESPN does.

That's just what they do. You can't stop it. You're gonna get Tebow. It's gonna happen. Unless you ... you know ... stop watching or something. But then where would you get your Tebow news? Real double-edged sword there.

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