A mascot, Perfect Strangers and a bowl game that confuses.
We're not exactly sure what in the world this bear is all about. Then again, we're not even sure what Belk is and why there's a bowl game named after he/she/it. Apparently the bear's name is "Belkie," which brings up a number of Perfect Strangers references we could make, but that would be ridiculous! What we do know is this bear is cute enough to lure us in.
Sadly, Belkie is not playing the game. If so, we could at least use puns like, "Belk Bear was plushed out of bounds" or "stuffed at the line."
[Photo from @Belkbowl]