The NFL is becoming a bigger business with each passing year. This year, the league is attempting to capitalize on one of the most popular events on the league calendar, the NFL Draft. A temporary store will be opened in New York City that will feature new products from Nike, New Era and Under Armour, the league's new partners, according to the Wall Street Journal.
With thousands of fans moving in and out of New York City that weekend, the NFL is taking advantage of a prime opportunity. Fans will be excited not only to see the league unveil some new products, but also just to get back in the mood for professional football.
Once just an afterthought on the league schedule, the NFL Draft has become a massive event with televised coverage leading up to it and all throughout draft weekend. Months worth of speculation and debate will come to head in late April, and the NFL will be there to sell it to you.