There were reports other NFL teams had turned down offers to do "Hard Knocks." NFL Films senior coordinating producer Ross Ketover disputed those claims.
"We cast a wide net," Ketover said. "We talk to a lot of teams to gauge their interest. Some are very interested. Some are interested with caveats that are not acceptable with us. Others say we'll do it in future years. Others are not interested.
This sounds like a technicality more than anything. "Hard Knocks" approaches a team about their interest in doing it -- we're calling that an "offer" -- and the team tells them they're not interested. Now, is that an offer to be on the show? Maybe not, but it's semantics.
HBO is struggling to find an NFL team that wants to let the cameras get up close and personal for the 2012 season of "Hard Knocks." The New York Post reported on Friday that the network wants to have a team committed by June 1 in order to start preparations to film during training camp.
Citing inside sources, the Post report says the absence of NFL Films President Steve Sabol, who is battling brain cancer, is the main reason HBO is having trouble finding a willing subject. NFL Films helps produce the show, and Sabol's involvement has been crucial to making it happen, including convincing teams to appear on the show.
So far, the Jacksonville Jaguars are the only team to have publicly expressed a willingness to appear on the show. They may get it by default.
It appears as though the producers of the HBO documentary series "Hard Knocks" is systematically asking every NFL team whether they'd like to be the focus of this year's season before finally getting around to the inevitable.
The only team that has ever expressed public interest in being a part of "Hard Knocks" -- and has done so from the beginning -- is the Jacksonville Jaguars. The Jags aren't an attractive option for HBO, but may end up being an inevitable decision.
The HBO documentary series "Hard Knocks" has not yet announced which NFL team it will follow during the 2012 season. This is probably because no team seems readily willing to be the subject. You can add yet another team to the list of clubs that have chosen not to participate.
As the list of the (arguably) compelling teams begins to dwindle, the Jacksonville Jaguars seem to have become the favorites to be the stars by default. The Jaguars are one of the few teams that have publicly expressed an interest in being on the show. If other teams continue to decline, the Jags may be HBO's only option.
Apparently, NFL teams feel like they already have enough free publicity. Teams keep turning down the chance to be featured on HBO's "Hard Knocks." The latest teams to make it clear they aren't interested in the premium cable documentary are the San Francisco 49ers and the Washington Redskins.
San Francisco CEO Jed York told the world via Twitter on Wednesday that the team had no interest in the show. York said that they did not want the "distraction" as the team prepares for a follow up to its surprising 13-3 season.
"You know, I can't be myself. I don't think coaches can be their self and I'd like players to concentrate on their job. I don't know if it's old school or what. You know, for me I just didn't feel comfortable with that atmosphere."
Shanahan also revealed that he turned down HBO while he was coaching the Broncos.
With the Falcons passing, HBO could zero in on the Jacksonville Jaguars, or initiate a second round of talks with the Jets again, according to the report. Jets' owner Woody Johnson is keen on the idea, stating that the show adds "tremendous value" from the widespread exposure. His coach, Rex Ryan, is lukewarm on being featured again in the series. The Jaguars are continually looking to attract additional publicity and attention in the Jacksonville area, and their new owner Shad Khan may be receptive to hosting HBO at the Jags' training camp this summer.