After a failed attempt to re-brand themselves as a family friendly event, the organizers of the Preakness have returned to the event's edgier tradition as "the biggest party in Baltimore".
For 2012, they've decided to center their marketing campaign around the slogan "Get Your Preak On." Yea ... that's what they went with.
They're sticking with the rather unique mascot "the manimal", a half-man, half-naked unicorn with a beer gut and a nipple ring who has been encouraging attendees to get ready to party.
There's going to be concerts with Wiz Khalifa and Maroon 5 in the infield in an atmosphere that sounds like the third day of a weekend-long frat party.
If horse racing is going downhill in America, the Preakness organizers are going to go down fighting.
For more on the Preakness, stay tuned to this StoryStream or check out SB Nation's horse racing blog And Down The Stretch They Come. There, you'll also find a A Beginner's Guide To Following Horse Racing and a glossary of horse racing terms.