Chillin' At The #NokiaPreParty: When Hashtags Are Hijacked

The Internet got wind of the Nokia ESPYS Pre-Party organizers' attempts to have athletes be hip on social media. The canned tweets, passed to athletes by a PR firm, presumably, were a great example of social media gone wrong. That wrong, however, has been made right, and the #NokiaPreParty hashtag now belongs to the masses, who've hijacked it and made it their own.

Twitter is great, you guys.

Here's a sampling of the amazing work.

And probably the winner, from Matt Sussman:

The hashtag is still going strong, so do head over here to check it out. Nice work, Twitter. You always come through when it counts.

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