It didn't take long for Atlanta Motor Speedway to pounce on the rivalry between Tony Stewart and Matt Kenseth.
The track announced a ticket deal on Monday for its upcoming NASCAR Sprint Cup Series race – Sunday night's AdvoCare 500 – in which fans can "choose a side" and save money at the same time.
Fans buying three tickets in the Lower Champions Grandstand will get their fourth ticket for $14 if they side with Stewart and $17 if they pick Kenseth. The tickets, which are in the first 23 rows of the start/finish line area, have a face value of $99 each (you can see the deal on the track's web site).
"I expect Sunday night's event to continue the on-track intensity we have seen the past several weeks as drivers fight to make their way into the 2012 Chase for the Sprint Cup championship," AMS president Ed Clark said. "The conflicts that will come as a result aren't over."
Here's a sample of the e-mail AMS sent out to fans:
AMS is already capitalizing on the Stewart "incident". twitter.com/ashinyobject/s…— W Brett Mattox (@ashinyobject) August 27, 2012