The Hershey Bears are celebrating their 75th season of hockey this fall, and to go along with the anniversary, they're unveiling a new logo and uniforms. Personally, I'm a fan of the new logo, which is clearly a return to a more vintage style. I also like the adjusted colors, switching back to a "chocolate and white" look. The uniforms seem a bit busy with some extra piping on the shoulders, but overall it's a nice new look for the team.
What's better than the look, though, was the way the Bears introduced it to the Internet.
WE ARE ALSO BEARS
OUR COLORS WILL AWAKEN
A NEW BEAR
And then, yep, seriously, there are images of:
a) an actual bear climbing a tree
b) an actual bear fetching salmon from a river
c) two actual bears in an actual fight
Well done, Hershey Bears. Well, done.