If the NFL is aiming for some new, anarchical-level of strat on Twitter, replacement refs are the way to go!
Packers' T.J. Lang rather to-the-point tweets received over 153,000 RTs combined alone. In fact, his "F--k it NFL.. Fine me and use the money to pay the regular refs." message has more than 86,000 retweets ... which is more than President Obama's same-sex marriage tweet. Football!