#Lookit

Chinese sports ads are the best sports ads

Stu Forster - Getty Images

Chinese hurdler Liu Xiang was a favorite to win Gold at the London Olympics this summer, but despite massive hype from the Chinese leading up to the games, he suffered an injury that sabotaged his medal chances. In America, his failure and perseverance was actually pretty inspiring. In China, not so much. So, instead of returning home to a hero's welcome and all kinds of state-sponsored propaganda, he gets this (via Shanghai Daily):

CHINESE hurdler Liu Xiang's team may take legal action against a clinic which used a picture of the athlete on a flyer promoting a "cure" for premature ejaculation. The picture is of Liu just after he crashed into the first hurdle during the men's 110m hurdles heat at the London Olympics.

The flyer, advertising Huifen Hospital in the southern city of Guangzhou doesn't say the runner is Liu but the athlete, although his face is not shown as his head is bowed, is instantly recognizable and the name "Liu" can be seen on his vest. Under the picture are the words: "Falling immediately after start! Premature ejaculation is men's unspeakable agony."

WOOOOOOOO CHINA!

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