And if it's new to me, well, that probably means something. Like "I guess there is a sporting goods store known as 'Dick's', and they don't have a big Bay Area presence." That kind of thing. Judging by the reference to the Rollins as a World's Champ, I'm going to guess this is circa '08.
But it makes me giggle enough to watch several times in a row:
If you're from Philadelphia, I'm guessing you've seen this 693 times. But it's new for the rest of us.