James Franco had one job. As the designated dude that gives the instruction for Daytona 500 drivers to start their engines, all he had to do was say a few words. The phrase is simple: "gentlemen, start your engines." And it needed to be tweaked a bit because Danica Patrick, who earned the pole position, is not a gentleman.
Except, you know, Franco botched it. He probably meant to say, "Gentlemen, and Danica, start your engines." It didn't come out right, though, and Franco implied Danica isn't even a driver. Watch:
So that's Franco blurting out, "Drivers, and Danica, start your engines." And that's definitely not the correct phrase -- you see, it implies she isn't a driver or can't drive.
We'll chalk this up to a brain fart, but that sure didn't look great on national television. The Daytona 500: not off to such a great start.