The promotional departments of minor-league and independent teams get all the attention because they don't have as much to lose. They can turn anything into a promotion. MacGyver Night. There's a freebie if you're interested, random team in the Can-Am League. You have a table filled with household items, and if a fan can arrange them into something that trips the dunk tank with your mascot in it, the fan will win a shirt. Done. Put it on the schedule.
Also of note: several teams around the continent are having some sort of Manti Te'o-themed night over the next couple months. They are really taking it to him, those guys!
But for major-league teams, their promotional departments have a certain sense of decorum. They can't just throw anything to the wall and see if it sticks. They have to get a little more creative. And the Brewers have one of the most creative ticket-plan packages I've ever seen:
Every time the Brewers win, you exchange your Bernie's Terrace ticket for the next game in the plan for just $2 to the next best seating area (see list below). You remain in that seat location until the Brewers win the next game in the plan. If the Brewers don't win, you simply exchange your Bernie's Terrace ticket at no cost for a seat in the same section where you last advanced — no backsliding.
You start by the beer slide, and if the Brewers win eight in a row -- about a .004-percent chance, if my math is right, which it probably isn't -- your ninth game is in the Field Diamond Box, where peons normally dare to tread.
The Brewers already have good attendance, but that doesn't mean they can't get a little creative. I kind of want to buy this, and I'm 2,100 miles away.