Ticket sales for a sporting event are only partially about the initial sales and are quite a bit about the secondary market. With a fight as big as Floyd Mayweather vs. Canelo Alvarez (which takes place tonight at 9 p.m. ET on Showtime pay-per-view), it was a given that the secondary market sales would be big.
But exactly how big is the surprise.
Seat Geek passed along this information about the secondary market for "The One":
- The average ticket price on the secondary market for the Mayweather-Alvarez fight -- an astounding $2,028 per ticket -- makes it more than twice as expensive as any other fight we've ever tracked. The most in-demand bout we'd previously seen was Pacquiao-Marquez last December, with an average ticket price of $920.
- In fact, this is the highest average ticket price for any event we've ever tracked outside of the last three Super Bowls (XLV, XLVI and XLVII had average resale prices of $3,561, $2,991 and $2,479, respectively). Those four events are the only four we have ever seen with an average ticket price of at least $2,000.
- It will cost on average exactly twice as much to be there for this fight as it cost to attend Game 7 of the NBA Finals in Miami earlier this year ($1,014).
- Floor seats for this fight are selling for an average of $10,629 on the secondary market, while seats in the lower sections are going for $3,338 per ticket. If you just want to get in, you'll still have to pay an average of $1,365 per ticket for upper level seats.
- We've seen a recent spike in demand on the secondary market as excitement builds in the lead up to the fight. The average price of tickets sold in the past week is $2,492, an increase of more than 40 percent from where that average was two weeks ago ($1,772).
- The least expensive ticket available on SeatGeek right now is a $1,888 seat in Section 220, but we've seen buyers pay as much as $23,554 for floor level tickets. All the latest information on ticket prices and availability can be found on SeatGeek’s event page for the fight.
We'll have all your news throughout the day and live result information tonight as the fights go down right here at SB Nation.