Finally, the blue raspberry-flavored mouthpiece

Christian Petersen

To craft a successful press release, you need a hook. Like Stephen Curry gnawing on a lemonade-flavored mouthpiece.

Every sports-related press release has an author. That is, someone who is tasked with a given thing to tell the world -- a new line of big-and-tall orthotics endorsed by Joel Przybilla, an innovative new sports drink with more electrolytes than Powerade but just as much purple food coloring -- and then has to find a way to make it sound interesting while hitting all the necessary press release-y marks.

Do it right, or time it on a slowish news day, and you might get a tweet from Darren Rovell. The prospect of that  -- some Rovellian sentence fragment and a very specific out-of-context dollar amount -- as an ultimate victory is maybe a little depressing. But this is the game.

And there is a right way to play it. There should be a quote. Data where possible, enthusiasm where no data exists. There must be a sense that this nugget of newsishness -- which has shown up in a great many email inboxes, unbidden, with nothing but its own dubiously valuable newsworthiness and a possible quote from Joel Przybilla about improved conditions in his achy arches -- is worth opening. Sometimes, this is impossible. Other times, your job is to write a press release about a new line of flavored mouthpieces -- at the risk of spoiler-alerting this whole thing, there is a blue raspberry one -- that have been endorsed by Stephen Curry. At times like that, your job is easy.

So tell the story. There is the news that Stephen Curry will wear a lemonade-flavored mouthpiece made by a company called MoGo Sport next season. The flavors of the mouthpieces -- mint and fruit punch and bubble gum and Arctic Blurt and orange and lemon and BluRasp -- are listed, as is their (quite reasonable) price. Also some data about wearing mouthpieces -- which really is a smart thing to do, safety-wise, even if you're just writing a slow-news-day blog post about flavored mouthpieces -- and whatever comprises the rest.

And there is the quote: "As a professional athlete and father, I can appreciate a company like MoGo that is trying to make protective sports gear more enjoyable to wear," Curry said. "One of the things I stress at events like my basketball camp is the importance of protecting yourself on the court. Regular mouthguards were always uncomfortable and rubber-tasting, but MoGo tastes great and keeps my mouth from getting dry."

This is all anyone can ask, everything anyone could want. It's all there. And then:

There it is.

More from SB Nation:

Closing Time: A Mariano Rivera retrospective

NFL power rankings: Only 7 undefeated teams left

Longform: Inside Chip Kelly’s offense at New Hampshire

Call it a comeback: Nadal's the world's best player (again)

Stopping Jadeveon Clowney: Coaches offer their game plans

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.