Super Bowl 2014 commercials: Jaguar's British villains do not know how to videoconference

In this evening's continuing series, we at SB Nation are grading Super Bowl commercials live as they appear. Our rulings are scientific, objective, and absolute.

If you like walking around or cycling, you might also like cars! That's what Jaguar is banking on. During Super Bowl XLVIII, the British luxury car company presents itself to the American public via three British villains (played by Ben Kingsley, Mark Strong and Tom Hiddleston).

They do not understand how videoconferencing works at all. Watch:

This is our ruling:


This commercial is for:

- Folks who love bald hyper-masculine men named Strong, but hate Texas football
- People who are under the impression that in order to join a video conference, you must travel to your boss's house and just stand around outside
- People who have totally forgotten that it's the British hero who wears the black bow tie, not the villain
- The scattered handful of folks out there who think Ben Kingsley is Charlton Heston

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