The premise of Volkswagen's 2014 Super Bowl commercial: when a Volkswagen reaches 100,000 miles, "a German engineer gets his wings." Note the gender-specific pronoun. The ad does briefly feature one woman, although she doesn't get wings, apparently on account of being a lady. They're called engineers, not womengineers!
This is our ruling:
This commercial is for:
- Guys who enjoy the European-car-driving part of the progressive's lifestyle, but not the actual part
- All the people who still somehow have not put it together that buying a used car that's even a year or two old is, in most cases, a way better idea
- People who set the bar on their car's lifetime mileage pretty dang low
- Folks who will fail to observe that even if there are, say, a thousand engineers, since there are engineers still walking around without wings, there are fewer than a thousand Volkswagens that have made it to 100,000 miles