Volkswagen's Super Bowl 2014 commercial reinforces chassis, the patriarchy

In this evening's continuing series, we at SB Nation are grading Super Bowl commercials live as they appear. Our rulings are scientific, objective, and absolute.

The premise of Volkswagen's 2014 Super Bowl commercial: when a Volkswagen reaches 100,000 miles, "a German engineer gets his wings." Note the gender-specific pronoun. The ad does briefly feature one woman, although she doesn't get wings, apparently on account of being a lady. They're called engineers, not womengineers!

This is our ruling:


This commercial is for:

- Guys who enjoy the European-car-driving part of the progressive's lifestyle, but not the actual part
- All the people who still somehow have not put it together that buying a used car that's even a year or two old is, in most cases, a way better idea
- People who set the bar on their car's lifetime mileage pretty dang low
- Folks who will fail to observe that even if there are, say, a thousand engineers, since there are engineers still walking around without wings, there are fewer than a thousand Volkswagens that have made it to 100,000 miles

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