#Lookit

Kent State's bizarre, yellow GoDaddy.com Bowl helmets: Why?

USA TODAY Sports

It's also got a big, blue "K" on the back.

The story is that Golden Flashes coach Darrell Hazell was rummaging through the archives earlier in the year and came upon these old Kent State helmets, which the team wore in its last bowl trip, the 1972 Tangerine.

He decided to use them as a goal for the team, and since college football players get excited about wearing literally anything, it must've worked:

"When he came in, he found a gold helmet and said that would be the helmet that we wore in the bowl game," Kent State athletic director Joel Nielsen said on Thursday. "So just last week, we had all our helmets painted, so you'll see gold helmets for the Golden Flashes coming out on Jan. 6.

"He said it the first week that he was on campus. He wanted his team to see that target every time they walked in the office. And that target was that gold helmet. It's in a glass trophy case that has been in their office ever since he took the job. And so now, the young men are so excited about wearing that gold helmet because that's the goal that they really sought out for the last couple of years."

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