In the 2010 SEC Championship, Cam Newton had a preposterous play action fake that led to a 54-yard passing TD in the first quarter.
In the 2013 SEC Championship, he might have been bested by Nick Marshall:
That's a 38-yard pass to Sammie Coates after a fake everybody -- the cameraman, defensive end Shane Ray and presumably several players in coverage -- totally confused. The second cameraman did a slightly better job of sticking with Marshall, so you can see his fake handoff a little bit better:
And the pass is perfect. Incredible play by Marshall... although Dorial Green-Beckham just caught a ball at the other end to make it 10-7.