Social media strategist Paul Johnson on building your brand's buzz

Kevin Liles-US PRESSWIRE

The Georgia Tech head coach wasn't much of a fan of Twitter and social media before, but has stepped up his Twitter game recently to "control the message."

Georgia Tech fans may have noticed a strange and new presence on Twitter over the past few weeks. Yellow Jackets head coach Paul Johnson started tweeting back on Feb. 26, and said he's picking up Twitter as a way to control what people say about the program:

"The media has an image of you, and they want to portray that image – so that’s what they are going to portray," Johnson said. "They paint you a certain way, and that’s the way they want to portray you. I’ve never worried much about it, because the people I know, (they) know me. But Twitter gives you a chance to control your message a little bit."

Johnson is perceived to be, well, a bit rough around the edges, so it may begin to help if he keeps tweeting that he's excited/happy about things. Also, this:

The recent embrace of social media is a bit of an about-face for Johnson, who just a year ago said that he didn't see the point of it. He also banned his own team from using Twitter during the 2012 season.

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