BBVA Compass will end its sponsorship of Birmingham's college football bowl game after the 2014 BBVA Compass Bowl, bank executives said today.
Compass has elected to not renew its four-game contract with ESPN and will pursue other promotional opportunities instead, said Alan Register, the bank's Birmingham city president.
Unlike the Independence Bowl, this one won't be missed all that much. As long as Pitt plays in it every year until the end of time, tradition has been upheld.
And, yes, a search for a replacement has begun:
The McDonalds Chicken McGriddle with Cheese Bowl #BirminghamBowlSponsors— Matt Scalici (@MattScalici) April 2, 2013