'Chick-fil-A Peach Bowl' officially back: Bowl changing for College Football Playoff

Kevin C. Cox

There is no more delicious string of words than "Chick-fil-A Peach Bowl."

Update, April 2014: Bowl officials confirmed the change to the Atlanta Journal-Constitution:

"It got down to what is our history, what is our heritage, what is our tradition and how can we pay homage to that in our name," [bowl president Gary] Stokan said.

"We undertook research to find out what is the best name and how it fits with the bowl. That's how we got back to Peach. We felt it was important to the fans, to the staff and to the volunteers who have committed to the bowl through the years. So we paid homage to the history and the tradition of the bowl."

And here's the new logo:

Original, April 2013: The Chick-fil-A Bowl is set to become a part of the six-bowl College Football Playoff rotation, beginning in 2014. It'll host its first national semifinal in 2017. The obvious issue: it's the only one of the six most commonly called by its corporate sponsor's company name, rather than by the name of a fruit or crop or activity or whatever.

The Rose, Sugar, Orange, Cotton, and Fiesta are the other five. They all have title sponsors, and all were originally named after things that people wanted to sell, but they sound more romantic than SANDWICH SHOP.

Thus, from ESPN's Brett McMurphy, who reports the change:

"They (the commissioners) want (the bowl names) to be parallel," College Football Playoff executive director Bill Hancock said.

This change will prove of zero inconvenience for anyone anywhere in SEC or ACC country, where the game is just as commonly referred to as "the Peach Bowl" anyway. I happen to think Chick-fil-A is more Atlanta than peaches are, since South Carolina is the real Peach state, but whatever.

Peach Bowl was the name it operated under until 1997, when Chick-fil-A tacked its name on the front. It dropped the Peach part after 2005, but never really dropped the Peach part.

This goes to show that Southern stubbornness can work its way back around to being correct, if you give it enough time. In certain cases.

More from SBNation.com

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.