The SEC Network will officially launch on Aug. 21 2014 at 7 p.m. ET, ESPN's Justin Connolly announced Thursday morning. When the channel is up and running, the SEC will be the third power conference to have its own network, joining the Big Ten and Pac-12.
Conference commissioner Mike Slive announced the first piece of original SEC Network programming this week, a documentary called The Book of Manning, which will debut this fall. The league will also have its own College Gameday-style show, and Connelly said the SEC will coordinate with ESPN and College Gameday to avoid overlaps or double bookings. College Gameday will still travel to SEC games, as well.
The network currently has a distribution agreement with AT&T U-verse and is working to add additional distributors. According to league officials, the network will air around 1,000 live events every year, which includes 45 football games and more than 100 men's basketball games.