Official NCAA store set up to profit off player names

USA TODAY Sports

This seems fair.

It all started when ESPN's Jay Bilas tweeted this out:

Ahh yes, so Johnny Manziel isn't allowed to profit from his name or likeness, but his protectors at the NCAA can funnel player name searches to the appropriate "student-athlete" merchandise. Thank goodness for the pillars of amateurism.

It's not just Manziel though. Here's what happens when you type in "Clowney":

Screen_shot_2013-08-06_at_2

And "McCarron":

Screen_shot_2013-08-06_at_2

Look up your favorite college football star, and I bet you his jersey is in there. It's not just current players though:

Screen_shot_2013-08-06_at_2

And hey, you search for a player's nickname and it still seems to work!

Like their commercial says, the NCAA likes to think of itself as student-athletes' biggest cheerleader. Thank goodness somebody is looking out for these kids' best interests!

A challenge to you, fair commenter: Try to find the least noteworthy college football player whose name will still bring up the appropriate jersey.

UPDATE: The NCAA has disabled the search function at its online shop.

More from SB Nation:

Johnny Manziel could be in actual trouble this time

Official Coaches Poll Top 25 is out, led by Alabama and the SEC

Photos of Oregon’s insane new football facility

Bill Connelly’s Big Ten preview series is complete

Projecting every 2013 college football conference race

Today’s college football news headlines

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