Adidas loses Tennessee to Nike after losing Notre Dame to Under Armour

Mark Zerof-USA TODAY Sports

While there are no details yet as to exactly what caused the Vols to split with their longtime equipment provider, the apparel company's reach in college football continues to diminish.

Adidas has lost another major collegiate athletic program this offseason, as Tennessee announced Friday that it has struck a deal with Nike. The Vols have worn Adidas since the mid-'90s. Neither the school nor either apparel company has announced details yet, and major uniform changes shouldn't be expected.

Earlier in the offseason, Notre Dame left Adidas in favor of Under Armour.

Notre Dame and Under Armour both saw a significant financial gain immediately following that deal.

The biggest names left for Adidas in college sports are Kansas, Louisville, Michigan, Nebraska, Texas A&M, Wisconsin and UCLA.

Having ties with Nike is considered a huge boon for recruiting. Tennessee's archrival Alabama (among many other schools) displays Nike logos in many of its recruiting materials. Georgia, for one, is particularly proud of the partnership, as you can see on its official Twitter page.


Other schools previously took issue with Adidas, with 17 universities canceling merchandise contracts with the company after compensation issues for workers of a closed factor in Indonesia.

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