So this is how far Tiger Woods has fallen. In the aftermath of his off-course problems, which included extramarital affairs and a rehab stint -- Woods lost endorsements and sponsorship opportunities. His incidents were so out of character and a break from the brand he'd established, many of those who stood by him through thick and thin slowly backed away. But on Tuesday, for the first time since the scandal, Woods picked up a new endorsement deal.
Vantelin Kowa, a Japanese company that specializes in pain creams and patches, has hired Woods to do endorsement work, including making appearances in advertisements, according to CNBC's Darren Rovell.
Japanese brand Vantelin Kowa, which makes creamy gel & adhesive patch for pain, will start using Tiger Woods in ads next month.
It's not exactly high-profile, nor is it Icy Hot or Ben Gay, but it's a step in the right direction, I guess. Woods has plenty of pain to deal, as evidenced by his numerous injuries including the knee/Achilles injury he's recovering from now, so why not turn that into a endorsement opportunity?
But for a man who is used to endorsing top-shelf brands, this has to be considered a step down.