Bubba Watson has started a tradition on Twitter over the last few years. His "Bubba Claus" alter-ego on the social network includes tweet-contests where his followers can complete tasks to win prizes from the reigning Masters champion.
Watson's "Bubba Claus" persona took on a whole new meaning this week as he and PING Golf teamed up to donate $250,000 to Phoenix Children's Hospital. The donation will reportedly be used to help construct Arizona's first pediatric gait lab, according to the New York Times.
The money was raised as part of the "Bubba & Friends Drive to a Million" campaign in partnership with PING's "Bubba Long in Pink. Driven by PING" effort over the past year. PING had offered to donate $50 for every pink Bubba-themed, limited-edition driver sold to golf fans.
The proposed gait lab will serve pediatric patients with neuromuscular diseases and disabilities.