As the new chief revenue officer of Hulman Motorsports -- the parent company of IndyCar, Jay Frye will be first charged with spearheading the effort to find a new title sponsor to replace the departing IZOD.
With his vast experience in NASCAR, having represented Valvoline and Anheuser-Busch as well as leading the MB2 and Red Bull NASCAR teams, Frye believes the early part of his tenure has the potential to net quick results.
"My phone has been blowing up, and a lot of [the calls] have been from friends of mine who are prospective sponsors, so I think the opportunity is definitely there to do some really good things actually relatively quickly," Frye said during Thursday's introductory press conference.
"Once that partner is identified, that actually helps address a lot of the things we've talked about."
Hulman & CO. CEO Mark Miles is likely banking on Frye's NASCAR connections to pay off on a variety of fronts. Many of NASCAR's sponsors are also IndyCar partners and it will be up to Frye to encourage the same activation as seen in the stock car world. For the brands that are linked with NASCAR only, Frye may hopefully provide a bridge between the more commercial successful NASCAR and the open-wheel organization.
Frye successful led the Red Bull NASCAR team towards a berth in the Chase for the Sprint Cup in 2009 and was a vice president and general manager of the team from 2008-2011. He spent 12 years at MB2 Motorsports, a NASCAR team he built from scratch.
And now he moves to IndyCar, where he's expected to work much of the same magic for the storied open-wheel entity that promotes the Indianapolis 500 and IndyCar Series.
Will Frye help turnaround the IndyCar and IMS front office? Tell us in the comments section below.