Thinking of buying a beer at the 2012 Summer Olympics? Hope you have your gold and silver ready (ha!).
In shocking news, refreshments at a sporting event will be overpriced -- this time it's alcohol at the London Games. Beers will cost £7.23 for a pint, and a small serving of red wine will set you back £4.80.
A 330ml bottle of Heineken lager at the Games will cost £4.20, making the equivalent price of a pint £7.23. This is more than double the national average price of £3.17 for a pint of beer.
Spectators will pay £2.10 for a toasted teacake, £2.30 for a 500ml bottle of Coca-Cola and £2 for a cup of tea.
Let's put that in terms easier to relate to, shall we? (U-S-A #1!)
330ml is about 11 fluid ounces, and a pint is 16 ounces (a can of beer, and a typical beer in a glass at a US bar, is 12 ounces). And using the latest currency converter, it means Olympic spectators will pay $6.49 for a bottle of Heineken, or the equivalent of $11.18 for a pint of beer. Which, when you consider it's 1.3 beers, actually doesn't seem outrageous, but yeah, for a Heineken, it's a bit pricey.