It seems every company wants to get their brand associated with the Olympic Games. Coca-Cola, Nike, and even McDonald's spend millions of dollars sponsoring athletes and creating ad campaigns to do so. C-IN2 underwear is the latest to jump on the bandwagon with a hot new video featuring a gymnast in just his underwear.
C-IN2 is a popular underwear line for gay men. The creator of the line also created 2(x)ist, also a gay-targeted underwear line (that is actually all over the place now).
I'll give them credit. A lot of other non-sports companies get random pretty models off the street to run, jog, shoot a basketball or throw a football in their ad campaigns. Many of them don't know a soccer ball from a volleyball. C-IN2 clearly got a guy who knows what he's doing on the pommel horse. And while I can't confirm that model Daniel Garofali is an actual gymnast, the guy performs what looks to me to be a perfect 10 (edited, I know). And with that body, do we really care whether he was in London or not?
If only those abs came with the underwear...
Sweat Longer in GRIP by C-IN2 (via CIN2PR)