C-IN2 underwear has created an ad campaign featuring gymnast Daniel Garofali, in honor of the Olympic games.
Daniel Garofali shows off his stuff on the pommel horse
It seems every company wants to get their brand associated with the Olympic Games. Coca-Cola, Nike, and even McDonald's spend millions of dollars sponsoring athletes and creating ad campaigns to do so. C-IN2 underwear is the latest to jump on the bandwagon with a hot new video featuring a gymnast in just his underwear.
C-IN2 is a popular underwear line for gay men. The creator of the line also created 2(x)ist, also a gay-targeted underwear line (that is actually all over the place now).
I'll give them credit. A lot of other non-sports companies get random pretty models off the street to run, jog, shoot a basketball or throw a football in their ad campaigns. Many of them don't know a soccer ball from a volleyball. C-IN2 clearly got a guy who knows what he's doing on the pommel horse. And while I can't confirm that model Daniel Garofali is an actual gymnast, the guy performs what looks to me to be a perfect 10 (edited, I know). And with that body, do we really care whether he was in London or not?
If only those abs came with the underwear...
Sweat Longer in GRIP by C-IN2 (via CIN2PR)