The beauty of GoPro cameras is their ability to provide first-person perspectives of things you'd never try in real life, like, for instance, doing terrifying stunts on a mountain bike. Often, it's stuff you'd like to try but never could.
Sometimes, it's getting smashed in the face with a Shane Doan wrist shot. This video only confirms that, indeed, this is not something any of us would like to try.
Meanwhile, are we sure the owner of the financially strapped Phoenix Coyotes is joking here?