Michigan and Kansas State are capping off the final Saturday of college football in the Buffalo Wild Wings Bowl, and you'd think any local Buffalo Wild Wings would be proudly airing the game the company sponsors. Not so much.
The Buffalo Wild Wings bowl happens to share the same time slot as UFC 168, and the company appears to be prioritizing televising the fights instead of its own bowl. Seriously:
Could this be accurate? Our team of sports Internets-men took to investigating this, calling multiple Buffalo Wild Wings in our areas. The response: yes, we are airing the game, but the UFC fight has audio preference.
No audio, but at least you can watch the game on the television that's far away in the corner:
And yes, this is happening all over the place:
Me: "Can you switch it to your bowl game?" @BWWings: "We paid for the fight, we are showing it" Me: "you paid more for the bowl game..."— Darnell Brady (@SpreadHDGFX) December 29, 2013
Ironic that no Buffalo Wild Wings will show the Buffalo Wild Wings Bowl since UFC is on— Caleb Williams (@CalebWilliams13) December 29, 2013
So I go to BWW to watch Buffalo Wild Wings Bowl to watch my Wolverines play and no game!!! UFC is on instead! WTF!— Chuck Garza (@lovetorunman) December 29, 2013
Was hoping to watch BWW Bowl at Buffalo Wild Wings, but they had overflowing crowd for UFC fights. #Fail— Jeff Frame (@VORTEXJeff) December 29, 2013
So it's pretty incredible to me that the Buffalo Wild Wings bowl takes place at time where most BWW (in this area at least) are showing ufc— pharmy1917 (@pharmy1917) December 29, 2013
What gives @bwwwings Go to Buffalo Wild Wings to watch the Buffalo Wild Wings Bowl. Only 1 TV is showing.it. The rest are a UFC fight.— Steve (@SCMProfessor) December 29, 2013
A friend is at a Buffalo wild wings in Virginia and wants them to put on their own bowl game. They said no because of the UFC fight.— Cal Cagno (@Cagno) December 29, 2013
Yep. Even though this is a huge MMA event that BWW will make money from, it's pretty funny timing.