Kevin Zelko sees the kids in their Seahawks jerseys every single Friday, there at Kimball Elementary. Little Russell Wilsons walk the halls. Miniature Marshawn Lynchs crowd the cafeteria. But he also sees the other kids at Kimball. The kids whose parents can't afford jerseys. The kids who are part of the 70% of Kimball students whose families' low incomes qualify them for free lunch. The kids who root for the Seahawks just as hard as anyone, but feel left out when more well-to-do classmates strut their stuff on Fridays.
Talking with his girlfriend last Sunday night, Zelko decided to do something. Something to make the kids who can't afford jerseys feel a part of the team — both at Kimball and in Seattle.
"Getting to participate with your peers in what everyone is excited about — and right now that's the Seahawks — is a huge deal," Zelko tells Mashable. "In the entire city right now, it seems like every conversation anyone has is about the Seahawks. The kids experience that too and for them to smile in their jerseys of Fridays and cheer for the Seahawks on Sundays would be so great for them."
It's awesome to see people use the Internet for good. The original goal for the campaign was $600, and it's now up over $5K.