It was supposed to be different. Jimmy Haslam bought the Cleveland Browns from noted soccer enthusiast Randy Lerner. The truck stop magnate stopped by the Dawg Pound to promise fans that winning football was coming.
Try to pinpoint the one moment where Rob Chudzinski's excitement turned to horror, when Joe Banner's enthusiastic backslapping became passive aggressive petting and when someone finally realized that Michael Lombardi did his best work behind an NFL Network desk.
The Browns finished 4-12.
There really isn't one moment when the Factory of Sadness started belching out smoke again over Lake Erie. It just sort of happened, culminating with a series of hasty purges to clean out the coaching staff and front office. Haslam made a new round of promises about the team getting better, and then disappeared back into his bunker waiting for Federal fraud investigators to come calling.
Enjoy, but keep a tissue handy.