It's not unusual for sports things to show up on Jeopardy. Sports is part of random knowledge, and Jeopardy is about random knowledge.
However, the way Texas Tech head coach Kliff Kingsbury showed up on Jeopardy Wednesday night was a bit unusual. From the category "Pop Culture:"
The notable thing wasn't anything to do with Kingsbury -- not, like "Kliff Kingsbury is head of the Red Raiders in THIS Texas Town," "what is Lubbock?" -- the notable thing is just that he looks like Ryan Gosling. So the contestants didn't actually have to know who he was, they just had to look at him and be like "YO THAT DUDE LOOKS LIKE RYAN GOSLING."
To be fair, he looks exactly like Ryan Gosling: