The Royals are really, really good at billboards.
Just really good at them. Someone working for the Royals' marketing team is bright and inventive, and they have an excellent idea of what makes a memorable billboard. Last year's billboard was similarly impressive.
But, look, I'm not trying to be a ... it's just that ... really, if you had to choose just one thing to be good at as an organization, one thing at all, I'm not sure that ...
Oh, heck, we'll deal with that later. For now, know the Royals are good at billboards.