#Lookit

The most Russian slogan for the Sochi Olympics

Sochi has the perfect attitude for an imperfect Olympics.

Enhance! Here's a closer look.

The sign is meant to encourage hiking biathlon spectators but really could apply to the entire Sochi experience.

* "Very dangerous" water? "We need to be tough!"

* Tiny beds? "We need to be tough!"

* Overrun by stray dogs? "We need to be tough!"

Sochi 2014: WE NEED TO BE TOUGH!

(via FTW)

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