Damian Lillard's new commercial for Foot Locker and Adidas is a prime example of having a simple premise and amazing execution.
Every sport has the guys who deserved more. The perennial all stars never able to win a championship because of circumstance. This ad celebrates these players, by Lillard insulting all of them. First up it's Barry Sanders and LaDanian Tomlinson, quickly followed by Chris Webber. Lillard does his best to walk back his comments, but it just doesn't work with one last final guest.
Poor Karl. He made burgers and everything.