If you're going to call out the champ, make sure you win the fight that might allow you to face him. Phil Davis was fired up prior to UFC 172, looking past Anthony Johnson and calling current UFC Champion Jon Jones a "shortbread cookie" who would "crumble."
Then Davis was dominated in three rounds by Anthony Johnson. Naturally it took the champ a couple of days to come up with the perfect response, which involved showing highlights of Davis' loss and a simple stare into the camera.
"Crumble me like a cookie?" Jones asked rhetorically. This is some grade-A trolling.