Some things about this to know.
(1) Ruan Liangming has been and is the hottest thing in Bee Bearding.
(2a) The record he set is 53 minutes and 34 seconds.
(2b) He previous record was 20 minutes.
(3) Science: According to the Daily Mail, attaching a queen bee to the person attracts the worker bees to gather.
(4) He was covered in about 100,000 bees. That's, like, a lot.
For fun, here is the bee shimmy, in reverse.