Teddy Bridgewater made a promise to his mom when he was nine years old: That he would buy her a pink Cadillac Escalade when he entered the NFL. He was able to deliver on that promise in time for her birthday.
Rose's reaction when her son gives her the car is pretty great and the color pink has additional meaning to her. Initially Bridgewater simply thought pink was a color women like, but after witnessing his mother survive breast cancer it took on new life.
It's worth watching the whole video to see how the Louisville quarterback developed into the player he is today, also because seeing Spike Lee hike a football is great in its own right.