#Lookit

Google Trends tells us what World Cup fans care about

Google put together some fun facts from 100M+ searches related to the World Cup. Here are seven things we learned.

World Cup fans care about soccer more than ...

(1) Going on summer vacation!

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Spain is searching more for Curitiba, its team’s World Cup base, than for top summer destination Ibiza.

(2) Other major sporting events they are hosting!

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Even during the French Open, national searches for "Les Bleus" were 2x higher than those for the top 3 French tennis players combined.

(3) The monarchy!

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Steven Gerrard is very much top of mind for fans, with queries for the star even rising above those for Queen Elizabeth II on two occasions.

(4) Their own happiness!

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Costa Rica searches more for football than for "pura vida", its favorite expression of joy.

World Cup fans care more about these things than soccer ...

(1) Kangaroos!

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Despite World Cup fever, Australia has been searching more for kangaroos than for its national team, the Socceroos.
(2) And mascots!

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Brazil is searching 2x more for World Cup mascot Fuleco - a three-banded armadillo - than for national hero Neymar.

(3) ... and, uh, other stuff.

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The Netherlands has shown more search interest in Wesley Sneijder's wife, Yolanthe Cabau, than in their first opponent Spain.

For more World Cup search data, check out Google.com/trends/worldcup

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